It’s no secret that an effective website is an indispensable tool for modern businesses and professionals. It helps them reach their target audience and provides first-hand information about their brand or products. Local brick-and-mortar establishments need a website as well, to either sell their products or simply to say “Hey…we’re here!”
So the question becomes: How the heck do you actually make a website? Let’s go thru the steps:
1. Find a Strong Domain Name
It is easy to underestimate the value of a domain name. Most people just choose the business name and hope for the best. Unfortunately, this strategy doesn’t work in the modern competitive atmosphere. Your domain name is connected to your branding and domain authority. There are several factors to consider when choosing one, including:
- How memorable is the domain?
- Is it short and easy to read?
- Does it corresponds well with your brand?
- Does it reflect your products or services well?
- Is it .com, .net, .org, or .co.uk etc?
- Does it have a good search keyword?
Choosing the right domain at the beginning is crucial because you don’t want to move to a different domain at a later date. That is a very complicated, time-consuming, and expensive process. Ok…let’s move on to step 2 on how to make a website.
2. Register the Domain
Once you find a good domain name for your company, you need to register it. This process ensures your website is legitimate and you have sole rights to the domain name. Some website owners choose to register through their hosting service, but that isn’t always a good idea. Here’s a look at what you need to do:
- Find a domain registration authority to register your domain. This can be done through a registrar like GoDaddy, Domain.com, Namecheap, 123-reg, etc.
- Fill out the form provided with all the relevant details. You will need the names of primary and secondary name servers from your web hosting company.
- Pay the fee quoted by the domain registrar. You will need either a credit card or a PayPal account to make this payment.
Once you have registered the domain, it is yours for the entire year. You will need to renew it after the end of this period by paying the same amount.
3. Find a Reliable Web Host
The web host will host your website on their server. This ensures your site is always online and all its content is accessible to your visitors. You need a good quality web hosting service to provide consistent access. If your hosting provider isn’t consistent, your website will experience frequent crashes.
Shared hosting is the most affordable option but it isn’t the most secure or reliable service. If you have a commercial website, it is a good idea to invest in a VPS or Virtual Private Server. Your website will be hosted on its own private virtual server, which will make it much more secure. Ask the hosting company about their options.
Note: You can skip step 3 if you are using a page builder like Wix or SquareSpace. Keep on reading and you’ll see why.
4. Build Your Website
The most challenging aspect of the entire process is building a website. You need a fantastic site that will appeal to your audience, represent your brand, and showcase your products or services well. There are a ton of options and tools when it comes to actually building your website. The top 2 are using WordPress to build your website or using a website builder.
Here is why we suggest you do NOT use WordPress. It’s not for the faint of heart.
Agree? Great. Now you need to decide which website builder platform you are going to use. And yes…there are a lot to choose from. Wix, Weebly, Squarespace and many, many more. We thoroughly examined each platform and highly recommend Wix, which is the only platform we use here at 3 Page Plus. Here’s why we use Wix.
Ok…you’ve chosen a great domain, registered the domain, and decided to use Wix as your page builder. Now the question becomes do you go into Wix, take the time and effort to learn a new system, suffer through the process a bit, and hope you can build a website that will work for you?
Or do you hire a company that will take your Wix template and build the site for you, saving you time, money and headaches?
100% your call. If you decide on the latter (here are the benefits), give 3 Page Plus a shout. Building Wix websites is all we do.
Thanks for reading and if you’ve got any other questions on how to make a website, contact us.