You’re here because you want to create a photography website. We’re here because we want to HELP you create a photography website. Makes sense. Let’s take this step by step.
1: Organize your photos ahead of time.
Before you delve into creating your photography website, you’ll need to decide how you’ll want to categorize your amazing photos. You may just want a general “Portfolio”, which would display all of your photos on your website on one page.
Or you may want to break them down into individual topics around your specialty. For example, if you are a fashion photographer, you may want to break them down into male and female. Or if you are a sports photographer, you can separate them by sport. You get the picture (pun intended).
Once you decide, you’ll want to create individual folders on your computer (or on Google Drive…highly recommended) for each category. Then when it’s time to build the website, it will be a heck of a lot easier to upload the photos to the specific category, each category being a separate page on your site.
2: Decide what you want the user to do.
Just throwing your photos up there isn’t the answer. Before you create a photography website, figure out what the goals of your website are. What specifically do you want the user to do when they come to your website? Contact you? Book an appointment? Purchase a photograph?
Once you decide your main goal, the entire website should be built around accomplishing that goal. For example, if your goal is to book appointments, you will need to have booking capabilities on the website. Want them to simply contact you? Have a contact form on every page. Make it EASY for the user. Remember…every website, and more precisely every page, must have a clear purpose.
3: Select a template you connect with.
Don’t just pick any old photography website template. Make sure you select one that you feel represents you and your vision the best, knowing that customization to the template will be done, adding your branding, content, pages, etc. At 3 Page Plus, we use Wix templates. Why? They are professionally designed and optimized for usability, speed, mobile and SEO. And dang it…they just look great.
Wix has a large selection of photography website templates to choose from. Take a look and if you don’t want to spend the time on building your own website, let 3 Page Plus build it for you. Here is how our process works.
4: Pick the right keywords.
You don’t want to create a photography website that nobody will be able to find. That is where keywords come into play. Keywords are the life blood of search engine optimization. And you need to pick the “right” keywords. For example, many photographers will pick keywords that are way too general. Some examples: photographer, photography, wedding photographer, etc. These keywords are WAY too competitive, meaning you’ll have a next to impossible chance of ranking high on Google.
So what’s the strategy? Be more specific. For example, let’s say you’re a baby photographer living in Portland. Here are the keywords I’d recommend: Portland baby photographer, best baby photographer in Portland, need a baby photographer in the Portland area. And then when the website is built, it is optimized for these keywords. Most likely your competitors are not doing this, giving you a very good chance of ranking on page 1 of Google. Pretty cool…right?
5: Create your photography website!
Once steps 1-4 are completed, you have some options. You can build the website yourself, using a number of tools on the market. But how do you know which one to choose? And do you really want to take the time learn a new tool, which could set you back weeks and frustrate the ever-living heck out of you? And if so, do you understand website best practices? My point? What seems like a way to save some money ends up costing you in the long run.
So how to you find a good web designer to create a photography website? Great question. The large agencies will cost you an arm and a leg. And if you try to go cheap, using a neighbor’s son who sorta knows HTML, you’ll end up with a website you hate and will be impossible to update.
This is exactly why we created 3 Page Plus. 3 Page Plus is the perfect solution for those who don’t want to build a website themselves, but also don’t want to overpay someone else to build it for them. You’ll get an amazing website, quickly and for a great price.
Please click around our website here to learn more about us, understand why we use Wix, see some of our work and learn about our process. And when you are ready to go, simply request a quote and we’re on our way.